Ten bands, assembled from staffers at agencies around the U.S., will perform Sept. 24 at storied club CBGB at a very special event conceived by New York music, sound design, effects and editing shop Fluid, and co-sponsored by Creativity. Organizers at Fluid received over 20 entries for what is sure to become the dopest musical entertainment/ad function of the year. The 10 finalist bands, which were chosen at random, are: Cannibelle (Arnold Worldwide, Boston); The Deadbeats (DDB/New York); Jack Daniels and the Beanstalk (McCann-Erickson/New York); Macho Grande (FCB/New York); The Ridiculed (Cline Davis & Mann, New York); Ironic Trucker Hat (Crispin Porter + Bogusky/Miami); Semolina Pilchard (Kirshenbaum Bond, New York); Poster Child (Merkley Newman Harty, New York); Crankdaddy (MRA Group, Syracuse); and Bon Apetit (Wunderman, New York). Finalists will have 15 minutes on stage, and at the end of the spectacle a panel of judges, comprised of music industry and media luminaries, including our own Jim Hanas, editor of Creativity's AdCritic website, will choose a winning band, which will claim the Fluid BadBoy trophy, an invitation to perform a future gig at CBGB and, no doubt, an endless supply of nookie from adoring industry fans.
Proceeds from the event will benefit the New York City Public Schools' Salute to Music Program. "It came up in a company meeting, very informally, as in, "I wonder if some of the clients we work with might be interested in performing, if they had a chance," says Fluid's David Shapiro, whose son played at Carnegie Hall by dint of the program that BoAB is helping to fund. Industry response to the BoAB idea was enthusiastic, to say the least. Bands were required to have at least one full-time agency staffer in their lineups, but many of the bands are four and five creatives deep and many will be performing original tracks. Agency partners, creative directors, writers and art directors, producers, directors of broadcast, account execs and office managers are among the frustrated Rock Gods competing. 8For ticket information, contact Adam Robinson at Fluid, 212-431-4342.