The Prada Mind

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"Thunder, Perfect Mind," an ancient Egyptian poem, is the basis of a new film by RSA's Jordan Scott created to launch Prada into the world of fragrance. The film premiered at the Berlin Film Festival in February and will be cut into spots that will air in Europe later this year. "Prada didn't want to approach it in a conventional way," says Jordan Scott, who worked with paterfamilias Ridley on the project. "It was very much a collaboration, but the client also gave us an enormous amount of creative freedom." A declaration of the many sides of a woman's personality, the poem is read aloud over images of model Daria Werbowy in several roles, including a nightclub dancer, wallflower, bookworm and flirt.
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