production index

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The Creativity Production Index, the average number of spots produced by a sample of agency offices, got a slight boost in February, rising to 9.7-up from 9.4 in January. Although February was stronger than three of the previous five months, it nonetheless lagged behind a year ago, when the CPI clocked in at 11.7.

About the Index The Creativity Production Index (CPI) is an informal measure for tracking the flow of broadcast commercials production. Each month, we ask a number of agency offices how many spots they have put into production. The CPI is an average of the numbers provided by sample agencies that range in annual billings from $400 million to $2.9 billion. Our sample includes: Leo Burnett/Chicago, McCann-Erickson/New York, FCB/San Francisco, GSD&M/Austin, Deutsch/New York, Wieden & Kennedy/Portland, Fallon/Minneapolis, WestWayne/Atlanta and The Martin Agency/Richmond.

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