Production Index

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October was a good month for agencies, as the CPI continued its upward trend after a slower August., rising from 12.2 to 13.1. The Creativity Production Index-the average number of spots produced by a sample of agency offices-has still not matched April's strong 14.2, but there is encouragement in October's numbers. In the first 10 months of the year, the CPI stays at an average 11.9, with the 12-month average also holding steady at 11.4.
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