Return of the Battle of the Ad Bands

By Ms Published on .

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This year, music/post house Fluid's Battle of the Ad Bands, which will be held in New York on Sept. 26, promises to get juicy, with two former winners vying for the 2005 title. Now in its third year, the show will have defending champion Pants, out of McKinney + Silver, and 2003 winner Ironic Trucker Hat, from Crispin Porter + Bogusky, going head to head as the last two bands to play. However, both bands will have to work to impress the judges, as Ad Bands creator and Fluid partner David Shapiro tells us. "Grey Advertising's band has 20 people in it and they seem to be obsessed with winning," he says. "They rehearse in three sections-they have a horn section, a rhythm section and a vocal ensemble. I have no idea what they're going to perform. Then there's a rock band from the MRA Group called Crankdaddy, and they came in third last year." In addition to the musical entertainment, the AICP will serve as partner and show music videos between sets to get the production side involved as well. Before the show, Harlem children's choir Songs of Solomon will sing a choral arrangement by Fluid partner Andrew Sherman. The money raised at the Battle of the Ad Bands goes to VH1's Save the Music Foundation.

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