No Spot in the Spotlight

By Rh Published on .

On Tuesday night of Advertising Week in New York, industry professionals turned out in force for Creativity Magazine's second annual No Spot Short Film Festival, held at the Landmark Sunshine Cinema. Celebrating the storytelling and filmmaking talent in the ad industry outside of the spot framework, No Spot featured a screening of 10 short films, including a selection of brand-sponsored shorts. From the 150 entries received, a panel of judges assembled from agencies, production companies and the entertainment community chose eight finalists to be screened at the festival. Director Deb Hagan's crowd-pleasing Pee Shy took home Best Overall Film honors. Best Editing went to Nick Lofting for the Happy-directed Jane Lloyd; Hungry Man's David Shane was cited as Best Director for his work on the Dell short, Clay's Talent; and Paper Route, directed by Benjamin Weinstein, was chosen as best Brand Sponsored Film. The event also featured screenings of Stephane Sednaoui's Walk on the Wild Side and Bob Giraldi's The Honey Trap. The screening was preceded by a keynote address by Mark Cuban, co-founder of HDNet and owner of the NBA's Dallas Mavericks, who talked about the HD rollout and the future of distributing films. Cuban then joined in a lively panel discussion-"Production 2.0: The New Realities of Storytelling"-that included Jonathan Cude (group creative director, McKinney + Silver), Lee Newman (chairman/CEO, McKinney + Silver), Bob Giraldi (director/partner, 149Wooster), Jon Kamen (chairman/CEO, @radical.media) and Benjamin Palmer (president, the Barbarian Group). Finalist films can be viewed on AdCritic.com, and look for more info and photos in the next issue of Creativity.
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