Both highly decorated creatives, Taylor and Camp "have done work that the whole industry has a lot of respect for," says Silburn. "Having met them, I realized we have a lot of common ground and a desire to do breakthrough work." Taylor and Camp will each assume CD responsibilities on specific accounts at Fallon. The decision to hire dual CDs to replace the outgoing Bruce Bildsten "will allow both of them and me to get more involved in the work," says Silburn.
Taylor calls the move "the opportunity of a lifetime to take more of a visionary leadership role with an agency I have immense respect for." Says Camp, "What's amazing is that Fallon has remained a creative force while different creative leaders have made their mark. This is a great chance to make my mark and help define what Fallon is going to be for the next part of its life."