Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

toying with high art

Published on .

They may not have incited Xbox-level frenzy-yet-but new toys from artists Gary Baseman and Tristan Eaton stirred up their share of anticipation in the right circles this holiday season. The painstakingly crafted and packaged new vinyl creations also happen to reflect the artists' approach to art and commerce-an approach that plays with accepted notions of mass culture and fine art. The new toy launches also coincide with new efforts by the artists to further their own brands. As vinyl toy design plays a more substantial role in the marketing world, these artists look to embrace new commercial opportunities-but can they stay true to their artistic visions? The Dunces, Baseman and Eaton all seem to say, "Duh. Yes."
Most Popular
In this article: