What may surprise some about the Clio results this year is that there was a consistent backlash across the jury on funny ads with a product just bolted onto the end. The majority of these failed to make it even onto the shortlist. The big news on the Clio's this year is that big ideas aimed at the public, not just an ad jury were the consistent winners. Interestingly, the winning work was produced for some of the world's biggest clients, which may indicate a focus of creative attention away from the pro bono and low risk product categories. In fact overall the jury felt that the Public service entries were not strong this year, awarding only Bronze Clios in that category. The Grand Clio was voted after viewing a reel of all the Gold winners. Cog was the instant first choice around the room. True, there were other strong contenders but the overall view was that the Honda spot would be the one that would still be talked about ten years from now. Equally, on radio the Ahheuser-Bush Bud Lite campaign was the game set and match Grand Clio winner. In terms of the jury itself I would say it was one of the best I have ever served on. No one came with a personal agenda other than to reward big ideas for real clients. That's what won on the night. Not factions or countries.