To provide a complete awards account, Creativity has provided data in the Raw and Cooked formats.
The Raw: a point for point accounting of every award given to every company. One point per award, regardless of which show and which category, which color.
The Cooked: Award wins are weighted to reflect the level of award. Different point values are given to Grand Prix/best of Show; Gold; Silver and Bronze Awards. All award shows are scored identically, except Cannes, which is scored at a slight premium.
The Winning Work
Here, a short list of the most award winning work. For a complete list of winning work across all categories, see inside this issue of Creativity Magazine and on www.adcritic.com
Honda "Grrr" Wieden + Kennedy London
adidas "Unstoppable" TBWA/Chiat/Day San Francisco
adidas "Carry" TBWA/Chiat/Day San Francisco
CFC Worldwide Short Film Festival "Love Scene/Special
FX/Good Cop,Bad Cop" Taxi, Toronto
adidas "Haile/Nadia" 180 Amsterdam (180/TBWA)
PS2 "Golfers/Porn Stars" TBWA London
Time Magazine Pendulum" Fallon New York
Sony PS2 "Adultery" TBWA Paris
Renault/Nissan Deutschland "A Channel Hopper" Agency
Burger King "Subservient Chicken" Crispin Porter +
adidas "Sports Style Y-3" Neue Digitale/Frankfurt
JC Clothes "JC The Store" Forsman &
Burger King "Chicken Fight" Crispin Porter +
Rainier Beer "Remember Rainier" Cole & Weber/Red Cell
Converse "conversegallery" Butler, Shine, Stern &
Raw Agency * Raw Production * Cooked Production Company * Cooked Creative Director * Cooked Agency * Cooked Advertiser * Cooked Network * Cooked Director