The Creativity Awards Report

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Winners List

To provide a complete awards account, Creativity has provided data in the Raw and Cooked formats.

The Raw: a point for point accounting of every award given to every company. One point per award, regardless of which show and which category, which color.

The Cooked: Award wins are weighted to reflect the level of award. Different point values are given to Grand Prix/best of Show; Gold; Silver and Bronze Awards. All award shows are scored identically, except Cannes, which is scored at a slight premium.

The Winning Work

Here, a short list of the most award winning work. For a complete list of winning work across all categories, see inside this issue of Creativity Magazine and on www.adcritic.com

TOP TV

Spots

Honda "Grrr" Wieden + Kennedy London

adidas "Unstoppable" TBWA/Chiat/Day San Francisco

adidas "Carry" TBWA/Chiat/Day San Francisco

Campaigns

CFC Worldwide Short Film Festival "Love Scene/Special

FX/Good Cop,Bad Cop" Taxi, Toronto

adidas "Haile/Nadia" 180 Amsterdam (180/TBWA)

PS2 "Golfers/Porn Stars" TBWA London

Print/Outdoor

Time Magazine Pendulum" Fallon New York

Sony PS2 "Adultery" TBWA Paris

Renault/Nissan Deutschland "A Channel Hopper" Agency

Interactive

Burger King "Subservient Chicken" Crispin Porter +

Bogusky/Miami

adidas "Sports Style Y-3" Neue Digitale/Frankfurt

JC Clothes "JC The Store" Forsman &

Bodenfors/Gothenburg

Integrated/Innovative/Hybrid/C&C

Burger King "Chicken Fight" Crispin Porter +

Bogusky/Miami

Rainier Beer "Remember Rainier" Cole & Weber/Red Cell

Converse "conversegallery" Butler, Shine, Stern &

Partners/Sausalito

Raw Agency * Raw Production * Cooked Production Company * Cooked Creative Director * Cooked Agency * Cooked Advertiser * Cooked Network * Cooked Director

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