2008 Creativity Award Winner: Epuron: Power Of Wind
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A hulking and intimidating yet misunderstood man is the metaphor at the heart of Nordpol Hamburg's short film promoting the wind energy division of German company Epuron. With production company Paranoid and creative/directing collective The Vikings at the helm, the two-minute web film offers poignant, clever storytelling without coming off as didactic, following our black-clad gentle giant whose various actions mimic those of actual wind. Somber piano music plays while the wind man spills his frustrations from people's unfriendly reactions to his handiwork, until eventually, he finds someone who understands. There's a place for his type of energy in this world after all. "Power of Wind" garnered a Cannes Gold Lion last year and was one of the main contenders for the Grand Prix, and this year again rises to the top of the heap to earn a 2008 Creativity Award.