We asked about 150 creative directors from agencies around the world to nominate what they thought were the best ideas from 2006. There were NO categories—creatives nominated work and ideas from every possible area: TV, viral, print and outdoor ads, interactive and integrated campaigns, products, package design, guerilla efforts, catalogs, buildings, street art, branded (and un-branded) content and more. The nominations were screened and then judged by a panel of 16 top creative people from around the world. Again, there were no categories to fill—each piece of work was rated based on the strength of its idea and execution.
There are no Gold, Silver or Bronze Awards. The items that scored highest are Creativity Award winners—the top scoring item is the Grand Prize winner. We also cited Merit winners, work that didn't finish in the top tier but that judges marked as notable.