The odd thing about it is that, even though it's obviously entirely serious and 100% accurate, you can hear a live studio audience laughing in the background. I suppose that might have something to do with it having aired during this past weekend's "Saturday Night Live." Still, the laughter doesn't detract from the fact that this is practically a documentary, this spot.
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.