Stephen Colbert's Sage Advice on Rethinking Customer Satisfaction

Listen Up, Virgin, Bank of America and Olive Garden

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Our Clip of the Week comes to you courtesy of "The Colbert Report," which is, of course, hosted by Stephen Colbert, America's greatest living media critic, branding expert and patriot. In this brief (3:00) segment, Colbert aims right for our sweet spot with his take on the latest American Customer Satisfaction Index as well as a Bloomberg Businessweek story deconstructing the index. He even throws in a sexy parody People magazine cover for good measure.

Watch to the very end for his generous free advice to Virgin, Bank of America and Olive Garden.

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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