Who the Heck Cares About the Beatles on iTunes Anyway?

Dumenco's Trendrr Chart of the Week

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For this week's Trendrr charticle -- a collaboration between Advertising Age and social-media tracking service Trendrr -- I decided to look at the current British Invasion of media buzz. Some notes:

    Markets tweeting the most about the Beatles' arrival on iTunes.
    Markets tweeting the most about the Beatles' arrival on iTunes.
  • When you heard that the Beatles were finally coming to iTunes, did you dance a little jig? Or did you yawn? If the former, would your first name happen to be Steve -- and your last name Jobs? OK, forgive me: Many more than just Steve Jobs were excited to talk about the news, with more than 1 million tweets on Twitter to date (as of Friday morning) relating to Apple's announcement. But many of the tweets and much of the press coverage suggested not everyone was excited about the news itself.
  • A roll-up of 14 related terms on Twitter (Beatles, iTunes, "beatles release," "Apple Beatles," etc.) generated more than 2,000 Twitter posts per minute in the immediate aftermath of the news, which amounts to a flash flood of buzz in the Twitter ecosystem.
  • Top five markets tweeting about the Beatles? London, New York, L.A., Chicago, and San Fran.
  • Gender split of Twitters tweeting about the Beatles' arrival on iTunes.
    Gender split of Twitters tweeting about the Beatles' arrival on iTunes.
  • The current conversation on Twitter about the Beatles/iTunes has been generated by an estimated 72% male/28% female mix of Twitterers.
  • Gender split of Twitters tweeting about Prince William's engagement.
    Gender split of Twitters tweeting about Prince William's engagement.
  • By way of comparison, the current conversation on Twitter about the engagement of Prince William and Waity Katie has been generated by an estimated 61% female/39% male army of Twitterers.
  • We're still working on counting the number of tweets that are along the lines of "Can nothing be done about Prince William's hair?!"

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Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr. More background here.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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