What a surreal, epic week in mass media. On Monday, Sarah Palin appeared on "Oprah," then on Thursday Oprah announced she's quitting her talk show. (Apparently Palin wanted to make the announcement -- she's still mad she didn't get to make a concession speech a year ago -- but Oprah overruled her. I kid! I think.) Meanwhile, vampires rule the Earth.Anyway, a few notes about this week's unlikely Trendrr chart:
- For all the media buzz about Sarah Palin (and her new book) this week, she's nothing compared to the latest installment of the "Twilight" franchise, "New Moon" (which opened today).
- Palin's peak moment of Twitter buzz came on, yes, Monday, thanks to her star-turn on "Oprah."
- In just one peak hour yesterday, nearly 10,000 tweets name-checked Oprah as word got out that she'll be quitting her talk show after 25 years in 2011. But she's making the official announcement to her viewers on today's show, so we can anticipate a whole new surge on Twitter continuing through the weekend. (As of this writing, her show hasn't yet aired in the New York City market, where I'm based, but word is that Oprah, tearing up, told her studio audience, "I love this show, this show has been my life. I love it enough to know when to leave it."
- Just how huge is "Twilight Saga: The New Moon" (to use the unwieldy full title of the movie)? Probably way huger than even this chart suggests. Because not only do some fans tweet "Twilight" and others "New Moon" as shorthand for the vampire flick (both are reflected above), but tons of other fans are tweeting about the movie without even mentioning it -- for instance, identifying themselves as being part of "Team Edward" (i.e., partisans of Edward, the vampire played by actor Robert Pattinson) or "Team Jacob" (partisans of Jacob, the wolf-boy played by Taylor Lautner). If you're keeping score, first thing this morning (Eastern Standard Time) "Team Jacob" was showing up on Twitter's top-10 list of trending topics -- but "Team Edward" was AWOL. Sorry, Eddie.
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Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and digital-media tracking service. More background here. A basic Trendrr account is free; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.