This Faux-Heartwarming Pro-Gun 'SNL' Ad Nails It

Or Shoots It -- or Something

By Published on .

Over the weekend, "Saturday Night Live" served up an ad spoof that does what its ad spoofs often do: deconstruct hoary lifestyle-marketing clichés. But the product this time is, simply, guns -- i.e., this is a spot that "celebrates" America's obsession with guns -- which makes the clichés (a multiracial cast of people at pivotal moments in their lives, swelling instrumental music, a voiceover filled with vaguely inspirational nonsense about the "things we all share") feel even more hilariously, and depressingly, dissonant than usual. The show's guest host, Amy Schumer, stars along with much of the "SNL" cast.

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

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