The Sept. 19 New York magazine asks: "Is the American sitcom ready for a hipster sweetheart"? Indie icon Zooey Deschanel and her insanely blue, otherworldly saucer eyes dominate the issue's cover; Zooey seems intent on staring you into submission: You will watch my new show 'New Girl' or else!
The "or else" is unclear -- Will she break out in tears? Will she sing you a sad-but-quirky pop song? -- but for the love of all that is Zooey, please at least watch the extended (2:41) trailer for "New Girl," which we're presenting below as part of the MediaWorks Guide to Fall TV -- our series of video cheat sheets to help you stay on top of the cultural/media conversation about the season's brand new shows. "New Girl" debuts at 9/8 C tonight on Fox. The network's promo copy sets the scene:
"New Girl" is a new single-camera comedy from Liz Meriwether ("No Strings Attached") that features a young ensemble cast and takes a fresh and outrageous look at modern male/female relationships. Jess Day (Zooey Deschanel, "(500) Days of Summer") is an offbeat and adorable girl in her late 20s who, after a bad breakup, moves in with three single guys. Goofy, positive, vulnerable and honest to a fault, Jess has faith in people, even when she shouldn't. Although she's dorky and awkward, she's comfortable in her own skin. More prone to friendships with women, she's not used to hanging with the boys -- especially at home.
Didn't have time to read that ? Here's your executive summary: Young! Fresh! Outrageous! Offbeat! Adorable! Goofy! Positive! Vulnerable!
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.