Some notes about, and context for, the latest weekly Trendrr chart, a collaboration between Advertising Age and social-media tracking service Trendrr Pro:
- Most weeks our chart measures buzz on Twitter. But Trendrr Pro actually tracks a wide range of other data, including active stories on Google News -- the metric we're tracking in this week's chart. A quick bit of background from Trendrr: "Google indexes 'news' based on what news organizations, including press-release services and select blogs, make visible to their crawlers for 30 days -- or until the respective news agency sets the links to expire. At the end of the 30 days or the publisher-selected expiration date -- when many news organizations decide the articles should be filed in their archives -- those very same links remain findable via web-based results but are not counted in Google News any longer, despite the fact that they are still found on a news property."
- We can expect to see a serious surge, in the days ahead, of news stories that mention Afghanistan, since General Stanley McChrystal, the military's top commander there, seems likely to be fired today after he and his staff trashed the Obama administration in a rather jaw-dropping feature profile in Rolling Stone. (Jon Stewart doing his General McChrystal impression on The Daily Show last night: "Hey, uh, wait, uh, you're with I'll-Never-Print-This Magazine, right? You know, I may be a four-star general and you may be a reporter for some hippie magazine, but, uh, I feel like I can trust you.")
- The sudden focus on Afghanistan -- which recently overtook Vietnam as the longest war in U.S. history -- had us wondering about the general mix of stories in Google News. This may be no surprise, but social media and tech generally win out over war: Stories that mention Facebook, Twitter and Apple have been beating out stories mentioning Afghanistan and Iraq. Apple, for instance, had a recent one-day peak of 51,700 mentions on Google News vs. a one-day peak of 21,687 mentions of Afghanistan. As of noon, though -- and this is not yet reflected in our chart -- Google News was returning 34,408 results for Afghanistan, thanks largely to McChrystal. Iraq is getting a lift too, with 31,650 Google News results as of noon today.
- A small consolation: At least our nation's two wars rate more Google News buzz than pop tarts Lady Gaga (recent one-day peak: 11,319) and Miley Cyrus (8,070).
~ ~ ~
Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and digital-media tracking service, and Curatorr, a social media filtering and publishing platform. More background here. Trendrr offers a free trial account; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco. The latest Ad Age Insights white paper is titled "Dumenco's State of the Media Report," and subtitled "From social media to search, print, broadcast and beyond, where ad-supported media stands now and where it's going." It's available right here.