Here's the best first sentence of a post you'll read all day:
A few weeks ago, I had a drink with my friend Justine Sacco and we talked about what makes for a good Tweet.
As my colleague Shareen Pathak put it in a tweet this morning,
Jack stalks Amy in Samsung's new commercial. http://t.co/HmH2i0uTDA— Shareen Pathak (@shareenpathak) December 23, 2013
A few more tweets from people I don't know:
Samsung: "Hi there, for our upcoming TV commercial we are looking for a total douche" Agency: "Here, we have Jack" http://t.co/SvTZHfKOom— Serdar Arslan (@serdilius) December 23, 2013
Samsung could turn this around with a follow up ad in which Aimee uses a gear to report Jack to the police. #samsungAdFail— Quinton Hoffmann (@Quinton_H) December 23, 2013
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.