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Introducing the Social-TV Ecosystem Chart 2.0

A Fresh Look at the Key Companies in the Social-TV Sector

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Last month Ad Age asked for reader input as we worked with our editorial partner Trendrr, the social-media monitoring firm, on updating our Social-TV Ecosystem chart -- a graphic representation of key companies in the sprawling social-TV space. Today, we're presenting the results of that collaboration.

Some notes: We've bumped up the chart to a 2.0 version because it's structurally a little different from previous 1.x charts, in that we cut back and consolidated the number of "slices" of the pie to simplify things a bit. And, once again, we've added a bunch of companies while removing others. Some of the adjustments were for happy reasons (for instance, Bluefin Labs is gone because it got purchased by and absorbed into Twitter in February in a deal said to be in the $100 million range). Others, less happy (Umami, maker of a social-TV iPad app, "concluded its beta trial period" in the spring, and last we heard, had put its intellectual property up for sale).

As always, this chart isn't the last word on the rapidly morphing social-TV sector, so we'll keep updating it. Stay tuned...

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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