Yesterday, Read It Later, the content-saving service, surpassed 4 million users. (Read It Later's basic product pitch is : "One reading list, everywhere you are. Read at home, work, on the plane, or during your commute; even without an internet connection.")
As it happens, Mark Armstrong, founder of Longreads -- the Media Vanguard Award-winning service that works brilliantly with Read It Later -- recently signed on as an editorial adviser to Read It Later, where he's been helping to analyze usage.
Armstrong was kind enough to give me a sneak peek of a massive report he's been working on, and to allow me to reproduce some of the infographics from it here on AdAge.com. Today we're sharing the "Most Saved Authors" chart (below) with you; it shows authors with more than 1,000 saves on Read It Later from May through October. (A caveat from Read It Later: "Note that some sites, including The Economist and Rolling Stone, may not have explicit bylines recognized by Read It Later, making differentiation of individual authors impossible.")
A bit of context from Armstrong's report -- which is now available in full on Read It Later's blog:
Nine of the Top 10 most-saved authors inside Read It Later are writers for Lifehacker, the must-read blog for lifestyle design. This makes sense, given the useful, evergreen content their team produces every day -- it's a natural for how-to and instructional content that readers might find and want to come back to. Kevin Purdy, Adam Pash, Gina Trapani and the rest lead Read It Later's most-saved list, followed by a who's who of tech blogging -- including Jesus Diaz of Gizmodo and MG Siegler of TechCrunch -- and big-name writers like Cory Doctorow of Boing Boing and best-selling author Seth Godin. Read It Later users are also an international bunch: Japanese tech writers like Engadget's Ittousai also made the most-saved list.
So to what extent do Read It Later users remember to come back to stuff they've saved and actually... read it later? Details on that tomorrow.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.