If you ever had any doubt that Twitter doesn't reflect real reality so much as its own fishbowl-y Twitter alternative reality, consider this week's Trendrr chart. Even as Obama's signature political battle comes down to the wire (we tracked both "health care" and "healthcare"), and even as Guinness beer experiences its annual surge as a trending topic (it actually showed up this morning on Twitter's top 10 before #stpatricksday did), one totally nichey meme continues to rule Twitter: SXSW.
Can you imagine? A mere 20,000 or even 60,000 tweets per day?
And yet, a relatively tiny group of hardcore tweeters in Austin (attendance at all the various SXSW conferences and venues combined numbers in the low five digits), magnified by hardcore followers/retweeters of every last bit of SXSW news and gossip, can still bigfoot the Twitter conversation. This past Monday SXSW was name-checked in 62,758 tweets -- its one-day peak so far.
So if you've had your fill of SXSW -- either because you're in Austin, or because you're sick of hearing about what's going on in Austin -- well, at least you can be thankful about Tiger Woods' imminent career change from, uh, adult performer back to golfer, causing him to eke past SXSW in hourly tweets. Which means one thing: Next year SXSW should think about adding a Philandering Sex Addict track to its lineup.
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Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and digital-media tracking service. More background here. A basic Trendrr account is free; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.