McDonald's has gotten a lot of bad press over the past year -- most recently thanks to the revelation that its boilerplate employee resources website (since shut down) helpfully explained that fast food is bad for you.
But over the weekend, a surprising, pro-McDonald's news report out of Iowa went viral, racking up more than 300,000 views on YouTube; the story has also been going national, with outlets like the New York Daily News and CNN picking it up.
Originally posted on Friday by Des Moines station KCCI, the segment, titled "Science teacher gets surprising results from McDonald's diet," tells the story of John Cisna, who decided to eat nothing but Mickey D's for 90 days -- breakfast, lunch and dinner -- as an experimental update on Morgan Spurlock's 2004 documentary "Super Size Me." Whereas Spurlock's health famously deteriorated, Cisna says that over the course of three months he lost 37 pounds and significantly improved his cholesterol numbers. How? Watch the video. (Spoiler: He stuck to 2,000 calories per day; worked with his students to carefully plan his meals, balancing out dinners of burgers and fries with healthier fare during the day; and he started a moderate exercise program, walking 45 minutes per day.)
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.