Because virtually every blogger I've talked to lately has been agonizing about what finished off Sploid: soft traffic. Think of just about any big-name blog, plug its URL into Alexa.com and chances are you'll see reach, rank and page views all trending noticeably downward. The numbers at Alexa (which uses a rather obtuse sampling algorithm) are always a bit dicey, but trend lines this blatant are (sadly) meaningful. So what's going on? Summer malaise? Real saturation? An extended blip? MySpace sucking everyone's traffic away? Blog amongst yourselves -- I'm going to go watch TV.