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Media Guy's Pop Pick: Cat Power

Our Columnist's Current Media Obsession

By Published on .

What's better than a stupidly appealing, ridiculously addictive online brand? A stupidly appealing, ridiculously addictive online brand that crosses over into the physical world. Because, you know, we've grown complacent about wasting time offline.
'Stuff on My Cat' has gone from website to book.
'Stuff on My Cat' has gone from website to book.

You're hopefully already familiar with stuffonmycat.com, a cult site that consists of exactly what it sounds like. Webby whiz kid Mario Garz, a 22-year-old from Fresno, Calif., started it in the spring of 2005 as a destination site for people who enjoy condescending to their cats. Now Merz has a deal with Chronicle Books, which means, hilariously, that you can find 2007 "Stuff on My Cat" calendars in your nearest bookstore starting this week, with the "Stuff on My Cat" book and postcard set following in November.

Next up: a full line of spinoffs from Sumner Redstone's popular stuffontomcruise.com.
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