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Media Guy's Pop Pick: Microsoft's ZunePhone

Our Columnists Current Obsession

By Published on .

Yes, I'm mobile-obsessed this week. But I can't resist calling attention to this cruel and clever fake commercial for the supposed ZunePhone.
Among other things, the ZunePhone features a rotary dial and prints Polaroids.
Among other things, the ZunePhone features a rotary dial and prints Polaroids.


It pulls off a tricky feat: knocking Microsoft almost entirely without words by borrowing the elegant, show-to-tell approach used in Apple's gee-whiz iPhone spots to demonstrate the potential shortcomings of any Microsoft product release: copycat-ism, kludgeyness, a baffling interface that leaves users helpless (that blinking VCR-style "12:00" is genius!), inevitable error messages, and, of course, endless delays ("Available in Stores June 2009ish"). It's very funny, spot-on, and also, I presume, hugely demoralizing if you're one of Microsoft's 76,000 employees. I mean, geez, is there any multinational conglomerate other than Bill Gates' shop whose multiple negative brand values are as deeply ingrained in the consumer consciousness -- and this easy to convey?
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