What a lost opportunity, POTUS! Yesterday, President Barack Obama revealed his favorite song of the year (Kendrick Lamar's "How Much a Dollar Cost"). But he should have waited one more day and said "Go To College," a rap released this morning in the form of a comedic music video starring Michelle Obama and Jay Pharoah of "Saturday Night Live." Yes, FLOTUS is a rapper now. The goofy video, filmed in part at the White House and produced by CollegeHumor, is in support of the First Lady's Better Make Room campaign to encourage young people to seek a higher education.
"Go To College" is also, arguably, part of a continuing White House campaign to demonstrate that POTUS and FLOTUS are, you know, hip with the kids -- and the coolest First Couple ever.
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.