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Yes, The Nancy Grace Show Actually Created The Hashtag #ToiletBaby

Because Human Tragedy Is a Social-Media Opportunity

Published on . 0

Late last month a Pennsylvania woman made national news when, as the AP reported on Aug. 26, she allegedly "gave birth to a son in the bathroom of a sports bar, then abandoned him to die in the restaurant's toilet."

The team at "Nancy Grace" -- as Grace's HLN current-affairs cable show is called -- saw in this story not just a horrific tragedy, but a social-media opportunity. Last night at 7:55 p.m. ET, to promote a segment on the story, the official @NancyGraceHLN Twitter account tweeted,

That hashtag prompted immediate negative reaction from the Twittersphere, including "I think that hash is very insensitive" and "Sensationalism above all else" and "omg I can't believe the hashtag!That is awful & insensitive !!!"

A "Nancy Grace" viewer spotted the offending hashtag on-screen during the televised segment and posted it to image-sharing site Imgur:

Did the "Nancy Grace" show have any second thoughts about using such an insensitive hashtag? Apparently not. @NancyGraceHLN ended up using #ToiletBaby seven more times last night, including:

Someone explain to me how it is that "Nancy Grace" has any advertisers?

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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