In the Newsweek that hits newsstands today, Nora Ephron has a brief essay about Hugh Hefner's legacy timed to the premiere (tonight at 10/9 C) of NBC's "The Playboy Club." In it, she notes that "Gloria Steinem wrote a famous piece about being a Bunny, and made clear how shabby and pathetic life was at a Playboy Club. She recently called for women to boycott the show. I am currently boycotting so many television shows that I may not have time to boycott another."
But mostly Ephron focuses on Playboy's daddy. "Everything Hugh Hefner is "responsible for -- the magazine, the clubs, the philosophy, the T-shirts, the keys, the bumper stickers, the brand -- has been deposited in the junk shop of 20th-century life, where it belonged," she writes. Read on for her full argument.
At any rate, as part of the MediaWorks Guide to Fall TV -- our series of video cheat sheets to help you stay on top of the cultural/media conversation about the season's brand new shows -- we're presenting the extended (nearly four-minute) trailer for "The Playboy Club" below. This promo copy from NBC sets the scene:
From Academy Award-winning Executive Producer Brian Grazer, "The Playboy Club" is a provocative new drama about a time and place that challenged the existing social mores and transformed American culture forever. It's the early 1960s, and at the center of Chicago lies the legendary and seductive Playboy Club, a living, breathing fantasy world filled with $1.50 cocktails, music, glitter and of course, beautiful Bunnies. The key to the club, which offers the ultimate in beauty, is the most sought-after status symbol of its time. But all that glitters isn't gold, and in the back rooms and alleys behind the club, life happens -- both good and bad.
Pay very close attention to the cocktails in the video. You could buy 10 of them for $15!
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.