For comedy fans, the mix of on-screen and producing talent (see below) involved in NBC's "Up All Night" is kind of irresistible. And the premise: Well, if you're a parent ... it's ultra-relatable. (Maybe even if you've ever spent more than five minutes in the company of a newborn baby.) In fact, you almost might think this new sitcom -- which debuts at 10/9 C tonight -- was focus-grouped into existence to reach a certain target demo. Don't be so cynical! -- if only because NBC's promos for the show are very funny and charming. (And critics seem to have high hopes for this one.)
We're presenting a long-form (nearly five-minute) trailer below as the second installment of the MediaWorks Guide to Fall TV, a series of video cheat sheets to help you stay on top of the cultural/media conversation about the season's brand new shows. (Here's yesterday's: "Sarah Michelle Gellar + Sarah Michelle Gellar = The CW's 'Ringer,'" which just gave the CW its best showing among women 18-34 since November 2009.)
And here's NBC's description of the show:
"Up All Night," created by Emily Spivey (NBC's "Parks and Recreation" and "Saturday Night Live") and executive produced by Lorne Michaels (NBC's "Saturday Night Live" and "30 Rock"), is an irreverent look at modern parenthood. Christina Applegate ("Samantha Who?") stars as Reagan Brinkley: loving wife, successful career woman, life of the party and, most recently, mom. Determined not to compromise her career or cool reputation to the cliches of motherhood, Reagan adjusts to life with a baby and returns to work with the support of her stay-at-home husband, Chris (Will Arnett, "Arrested Development"). As Reagan and Chris figure out their new life, self-doubt, sleep deprivation and the pressure of today's parenting protocols rattle their confidence. What's more, the endless needs of Reagan's boss, ambitious but vulnerable talk-show host Ava (Maya Rudolph, "Saturday Night Live," "Bridesmaids"), threaten to throw Reagan off balance.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.