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Is This The Real Reason Sears Will Be Open on Thanksgiving?

Jimmy Kimmel Has a Theory -- in the Form of a Commercial Spoof

By Published on .

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On last night's "Jimmy Kimmel Live," Jimmy Kimmel briefly addressed the fact that Macy's, Sears and Target are going to be open on Thanksgiving to get a jump on Black Friday. ("I guess it comes down to who you'd rather fight with on Thanksgiving -- your mother or a stranger who wants that same big-screen TV," he said.) As for Sears in particular, it might have additonal motivation: to get a certain message across, as expressed in this "Jimmy Kimmel Live" commercial spoof:

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.