Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising

Reddit Sells Itself to Agencies and Brands In Amusing New Pitch Deck

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Advertising Age makes a cameo appearance in Reddit's new ad-sales pitch deck in the form of a quote grabbed from my recent column about the social-news site: "Reddit has become, simply put, mainstream media." (See slide 3.)

Reddit's new sales and strategy boss, Mike Cole, sent me the whole deck last night and I'm sharing it with you here because, well, it's pretty funny. It tries to make the case for Reddit's reach, cultural power and user engagement using the lingua franca of Reddit: goofy images.

reddit secret plan for world domination from Mike Cole

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.