Other media deals? There've been other media deals? Turns out, yeah. Here's a rundown of some of the more intriguing ones -- real and rumored -- and what I think they amount to.
What it means: The war is on. Google has gotten plenty of buzz for its rumored development of a phone, but this deal means that Yahoo has its eyes on the mobile-advertising prize.
My prediction: Watch for copycat mobile-advertising acquisitions, à la (in the web-advertising space) Microsoft's aQuantive deal and Yahoo's Right Media buyout -- both of which came in the wake of Google's announced $3 billion acquisition of DoubleClick earlier this year.
What it means: Google is certainly in talks with telecom companies around the world -- it can't not be. But I like the tech blog Engadget's take on the likelihood of an actual physical G-Phone: "Google wants to supply the platform, but we don't think they want to sell hardware."
My prediction: Google introduces a killer-app G-Phone OS that works seamlessly with its existing web-based killer-app, Google Maps, an ad-driven version of its Google Local service and the soon-to-be ubiquitous GPS (global positioning system) chips in cellphones.
What it means: Yawn! Nobody's gonna care, and the savviest consumers of news online are already cobbling together their own content-sharing nondeals by cherry-picking from multiple news sources including, yes, CBSNews.com and WashingtonPost.com.
My prediction: One of the organizations will blunder badly at some point (remember the CBSNews.com "Katie Couric's Notebook" plagiarism scandal in April?) and the other will quietly let the vaunted partnership peter out.
What it means: Despite panic that the 50-50 ad split rewrites the rule book on what the talent can demand of studios, Matt Stone and Trey Parker's position within the Viacom empire is simply unique. The 10-year-old "South Park" franchise essentially established Comedy Central as a viable brand, and Parker and Stone have been functioning as quasi-moguls for years. And remember: They've been authorities on "viral" since back in the day when viral video was transmitted by VHS tape.
My prediction: No other content creators are going to be able to get anywhere near this sort of ad-revenue-sharing deal anytime soon. Except maybe "Family Guy" auteur Seth MacFarlane.