IPad Day 1: 300K Sold; 360K Tweets; 1M Apps and 250K iBooks Downloaded

Dumenco's Trendrr Chart of the Week

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Yeah, I got an iPad -- at the SoHo Apple Store in Manhattan Saturday morning. (I ran into Gawker Media founder/chief Nick Denton on my way out; he was heading in to get one himself. We grabbed coffee and he gave me a sneak peak of the elegant new iPad-friendly version of Gawker, a major user-interface rethink that all Gawker Media properties will be rolling out.)

I have to say that I'm surprised by how much I love the damn thing. Over the past few months, I refrained from publicly joining the chorus of naysayers who pre-emptively dismissed Apple's God tablet as just an iPod Touch on steroids; I secretly harbored the same suspicion, but decided to wait and see. (Besides, betting against Apple is a fool's game.) Two days later I've been converted: It is, truly, a game changer, as Steve Jobs & Co. keep saying ad nauseam. More thoughts on that to come, but for now, a few notes and observations related to this week's Trendrr chart (which has been to moved to today from its usual Wednesday spot because of the iPad):

Credit: Apple

  • On Saturday, there were 360,576 tweets name-checking the iPad. This morning Apple revealed that it sold over 300,000 iPads on Saturday ("sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores").
  • Apple itself scored 121,135 tweets on Saturday; in its peak hour, it was name-checked 7,999 times. (The iPad's peak: 26,668 tweets in one hour.)
  • iPad users downloaded more than 1 million apps from the App Store and more than 250,000 e-books (or should we call them iBooks now?) on Saturday, according to Apple.
  • Amazon's Kindle -- remember that thing? -- was tweeted 9,803 times on Saturday. (Apple's own mature mobile devices did way better than that: the iPhone was name-checked 110,459 times, and the iPod 45,072 times, on Saturday.) And tweets about Kindle were generally not encouraging for Amazon. Here's a sample tweet from Tony Fratto (per his Twitter bio: "Managing Director Hamilton Place Strategies, founder RooseveltRoom.net, CNBC Contributor, frmr US Treasury & WH official"): "Tried out #iPad The doubters are nuts - it's sick. Makes my Kindle look like cave drawings. I don't care if it doesn't replace my laptop." For the record, I'm with Tony.
The latest Ad Age Insights white paper is titled "Dumenco's State of the Media Report," and subtitled "From social media to search, print, broadcast and beyond, where ad-supported media stands now and where it's going." It's available right here.

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Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and digital-media tracking service. More background here. A basic Trendrr account is free; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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