$137.8B U.S. ad spend for top 200 advertisers
How much do I love my readers? Maybe not as much as Joe Fox (Tom Hanks) loved Kathleen Kelly (Meg Ryan) and vice versa in the 1998 romantic comedy "You've Got Mail," but pretty darn close. And like Joe and Kathleen, I love getting email.
Which is why Ad Age Deputy Managing Editor Nat Ives -- who is maybe kind of the Frank Navasky (Greg Kinnear) character in my story -- suggested I kick off Media Guy Mailbag, so readers can ask me questions about media and pop culture (or pretty much anything*) and I can serve up answers.
Here's how this'll work: Send me an email with "Media Guy Mailbag:" and a few words alluding to your question in the subject line along with the question itself in the body. Or if you're terse enough, you can try tweeting me your question @simondumenco.
Each Friday I'll choose a question or two to answer in a post on AdAge.com, and if I choose your question I'll send you some media swag -- e.g., a new media/marketing book, a DVD/Blu-ray, or some other random product sample -- as thanks. And then you and I will live happily ever after, except I won't break up with Nat, so don't even ask.
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.
*Media Guy is not a doctor. Before taking any advice from him, consult your physician or therapist to determine what's right for your needs. Do not read Media Guy Mailbag if your healthcare provider advises against it.