Hopefully you didn't try to endure any of the live-blog coverage of Apple's new product intros at its 2011 Worldwide Developers Conference (WWDC) earlier today. Just about every gadget site had bloggers there breathlessly typing away during the event (which wasn't live-streamed) because Steve Jobs took the stage (he got a standing ovation before even uttering a word). But given the sheer number of new features shown off, the coverage was interminable/insufferable. (Apple.com has posted an after-the-fact streaming video that runs nearly two hours.)
Jobs & Co. made major announcements regarding Apple's iCloud service and the "Lion" version of its OS X desktop operating system, and detailed many of the more than 200 improvements to its coming (this fall) iPhone/iPad/iPod touch mobile operating system -- which bumps up a version to iOS 5.
The video featured in this post focuses on the iOS 5 news. Personally, I'm most excited about:
- the new unifed "notification center"
- Newsstand, a new home for all your iPad periodical subscriptions
- iOS-level Twitter integration
- Reader, a built-in Instapaper-killer
- a new split on-screen keyboard for easier typing on the iPad
- Airplay mirroring
The best way to get the low-down on what this all means is to sit back and watch Apple's just-released iOS 5 promotional video. It stars Greg Joswiak, Apple's VP of iPod, iPhone and iOS product marketing, and Scott Forstall, senior VP of iOS software. Both men are presented against pure-white backgrounds that make them seem almost saintly/otherworldly as they geek out over how awesome their new bells and whistles are.
Apple has yet to release an embeddable version of the video but you can watch it (runtime is just under six minutes) by clicking on the image above or clicking here.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.