Just When You Thought Google Had Forgotten About Google Buzz ...

Dumenco's Trendrr Chart of the Week

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Remember Google Buzz? Google's (LOLCAT!) Facebook killer? Somehow it's two months old already, and though it got tons of attention in its early days, the Buzz buzz has faded to a murmur lately. Which brings us to this week's chart -- and Google's announcement of a much-needed Buzz-sharing tool (see below). A few notes and observations:

  • Google Buzz gets name-checked an average of around 3,000 times each day on Twitter -- barely registering on our chart -- down from its one-day peak of 33,318 tweets Feb. 11. Facebook, in comparison, gets mentioned in about 90,000 tweets a day (one-day peak so far this year: 146,309 on Feb. 10) and MySpace in about 30,000 tweets a day (one-day peak: 39,265 on Mar. 2). I was also curious about how Google Wave -- Google's much-hyped, hard-to-explain collaborative online workspace thingie -- is doing as a Twitter meme, so the folks at Trendrr threw it into this week's chart, too. Shhhhhhh: It's been garnering about 1,500 daily mentions on Twitter lately (down from a one-day peak of 7,661 tweets Feb. 10).
  • After bragging about high levels of usage in its first days post-launch, Google has clammed up about Google Buzz activity. And because it's a feature of Gmail, as opposed to a destination site like Facebook -- which means it doesn't really have a home page -- it's impossible for outside observers to get even a basic estimate of inbound traffic to Google Buzz.
  • After the first iteration of Google Buzz caused an uproar over privacy concerns, it almost seems like Google decided to lay low with the product for awhile. How else to explain that it took until Tuesday of this week for Google to finally release an official Google Buzz sharing button? As Google notes on its blog, various sites hacked together their own Google Buzz sharing buttons over the past couple of months, but now Google has made it easy for anyone to add the feature to their site (so readers can share content on Buzz with push-button simplicity; how-to instructions here).
  • Remember MySpace? It's among the largest sites (yeah, it's still huge globally, though obviously on the decline) to have implemented the Google Buzz button this week. Jason Kirk, a MySpace VP, published an an accidentally poignant post about it on Tuesday that begins, "In support of our goal to continuously provide MySpace users with new ways to discover and share the best of pop culture, we're adding a Google Buzz button to help people share their favorite MySpace videos across a variety of social mediums. As with MySpace, Google Buzz represents an active community that is already sharing and discussing interesting content on the web." Oh, geez. There's something a little sad about having to point out to people that you're an "active community." It's like a nursing home saying, "Many of our residents are not dead yet, and still get out of bed for bingo!"
  • Any big Google Buzz fans out there? If so, please post a comment. I'd love to hear why you're using it. And do you think the new Google Buzz button will make a significant difference?

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Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and digital-media tracking service, and Curatorr, a social media filtering and publishing platform. More background here. Trendrr offers a free trial account; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco. The latest Ad Age Insights white paper is titled "Dumenco's State of the Media Report," and subtitled "From social media to search, print, broadcast and beyond, where ad-supported media stands now and where it's going." It's available right here.

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