You may have noticed that the World Cup has almost completely taken over Twitter's Trending Topic list -- not only with "FIFA World Cup" and "#worldcup," but with all manner of player names, team names and triumphant or vanquished countries. But leave it to geeks and nerds to point out that kicking a ball around a field isn't the only game in town. Thanks to E3, the annual Electronic Entertainment Expo currently under way at the Los Angeles Convention Center, announcements from Nintendo, Sony and Microsoft have managed to gain a decent amount of traction in the social-media sphere, ever so slightly loosening the World Cup's death grip on Twitter's Trending Topics. Which brings us to the latest weekly Trendrr chart, a collaboration between Advertising Age and social-media tracking service Trendrr Pro. A few notes:
Microsoft chose to jump the gun on E3 a bit by making a Sunday-evening announcement about its new motion controller for the Xbox 360. So far, though, as the Guardian's Games Blog notes, "The tech press and blogosphere are not too excited so far by the Kinect." Microsoft also officially introduced a sleeker Xbox 360, nicknamed the "Slim" -- which the company gave out like candy (or crack?) to tech journalists and bloggers on Monday. See PC World journalist Matt Peckham's take on the estimated half-million-dollar bribe -- er, giveaway -- here.
So what E3 launch is the press and blogosphere -- and Twitter -- most excited about? Nintendo's new 3DS handheld player -- "Real 3-D graphics, no glasses required," as the tagline says. It's not coming out until next year, though.
Sony also had some 3-D news related to its existing PlayStation 3 (PS3) console -- 20 3-D games for it are in development and are slated to be released early next year. (Sony also showed off its previously announced motion controller, the PlayStation Move, which goes on sale Sept. 16.)
Now, let's go to the Twitter tape, with data parsed for us by Trendrr Pro: Nintendo is the clear Twitter buzz winner this week, with a one-hour peak of 26,770 tweets yesterday. (The vast majority of tweets about the 3DS name-checked Nintendo, so we tracked that term instead of 3DS, since 3DS is too new to have a digital paper trail, so to speak.) The PlayStation news -- we tracked both "PlayStation" (one-hour peak: 4,968 tweets yesterday) and "PS3" (one-hour peak: 5,471 tweets yesterday) -- and the Xbox (one-hour peak: 10,356 tweets on Monday) generated way less Twitter buzz.
~ ~ ~ Dumenco's Trendrr Chart of the Week is produced in
collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and
digital-media tracking service, and Curatorr, a social media filtering and publishing
platform. More background here. Trendrr offers a free trial account; Trendrr Pro,
which offers more robust tracking and reporting tools, comes in
various paid flavors (get the details here).
Simon Dumenco is the "Media Guy" media columnist for
Advertising Age. You can follow him on Twitter @simondumenco. The latest
Ad Age Insights white paper is titled "Dumenco's State of the Media
Report," and subtitled "From social media to search, print, broadcast
and beyond, where ad-supported media stands now and where it's going."
It's available right here.