Twitter Asks Itself: W.W.R.B.D.? Also: Search 'Tilt' on Your Smartphone

The Top 10 Trending Topics on Twitter This Week

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I think I've finally figured out why Rebecca "Friday" Black blew up so big on Twitter recently: because 'Becca and 'Witter are a lot alike, in that they both like to point out the totally obvious. Like, this morning the Twittersphere apparently asked itself, W.W.R.B.D.? (What Would Rebecca Black Do?) Rebecca Black would, of course, note that today is Friday, and so "Hello Friday" trended on Twitter all morning. (A typical tweet: "@PrachiRai: Hello Friday i've been waiting for you.") If we're lucky, "Hello Saturday" will trend tomorrow. On Sunday, I personally plan on tweeting "Hello Sunday." But on Monday, I will change the wording slightly. Instead of tweeting "Hello Sunday," I will tweet "Hello Monday" (see what I did there?). On Tuesday ...

Our weekly Top 10 Trending Topics on Twitter chart -- produced, as always, with our editorial partner What the Trend (WTT) -- cuts off Thursday night at midnight, and because last Friday was April Fool's Day, yep, it's right near the top of our list. "I was surprised that April Fool's Day was such a big deal on Twitter," WTT trend analyst Liz Pullen tells me, "but it was primarily due to Google's Gmail Motion and Helvetica/Comic Sans searches, although there were a lot of other April Fool's Day internet jokes."

The Nirvana album that includes 'Smells Like Teen Spirit.' Insert your own 'Rebecca Black stinks' joke here.
The Nirvana album that includes 'Smells Like Teen Spirit.' Insert your own 'Rebecca Black stinks' joke here.

By the way, this week the gang at The Next Web clued me into another bit of Google tomfoolery: Try typing 'tilt' or 'askew' into Google Search on your smartphone.

But back to our chart. Pullen points out that "Twitter loves observing special days: anniversaries of births, deaths, when bands formed, broke up, when records were released, national holidays, religious observations, feasts, saints' days -- basically anything, large or small, that makes today different from the other 364 days of the year. It's especially customary in Brazil, which yesterday celebrated, get this, #DiaDoJornalista -- Journalists' Day." (By the way, China also celebrates its own Journalists' Day -- on Nov. 8 each year.)

Though no individual celebrities made our Top 10 list, a dead one -- Kurt Cobain -- came pretty close; according to What the Trend, he was the 18th biggest topic on Twitter this week because the 17th anniversary of his death was Tuesday.

As for what occupies fully half of top 10 list this week, goofy hashtag trends, well, they're yet more proof that (as I noted last December) Twitter has pretty much officially become a gaming platform.

How is this chart made? See Notes, below.

Trend Intensity Points Crowdsourced Description
1 #SinceWeBeingHonest 3 10,582 People are tweeting things that they should be honest about.
2 April Fool's Day 2 5,669 April 1st was April Fool's Day and people & websites played practical jokes. Most popular were Google's Gmail Motion and using Google to search for Helvetica and Comic Sans.
See for a complete list of subtrends.
3 #ILoveWhen 2 4,719 Things, people or activities you love.
4 #StuffThatPissesMeOff 2 4,156 People are tweeting what just sets them off.
5 #NoteToFemales 2 3,189 People are posting notes to female followers.
6 #IDontBelieveYou 1 2,989 Why a user doesn't believe "you."
7 Nickelodeon Kids Choice Awards 1 2,306 Nickelodeon's 24th Annual Kids' Choice Awards were held on April 2, 2011 at 8 p.m. ET at the Galen Center at the University of Southern California. Fans were excited that Miley Cyrus & Selena Gomez won awards.
See for a complete list of subtrends.
8 NCAA March Madness 1 2,182 College basketball fans watched the Final Four games and the NCAA finals between Butler & UConn and Notre Dame & Texas A&M. Generating the most talk were women's players, Skylar Diggins and Maya Moore.
See for a complete list of subtrends.
9 Academy of Country Music Awards 1 2,077 Country music fans watched the ACMs and were enthusiastic about Taylor Swift winning Entertainer of the Year.
See for a complete list of subtrends.
10 U.S. politics/government shutdown 1 2,054 U.S. legislators are working to see if any compromise can be reached before a possible government shutdown. There were also many people following the Wisconsin Supreme Court election, which was very close.
See for a complete list of subtrends.

For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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