Just wondering: Could any product beat, or come close to, the newly announced Verizon iPhone in Twitter buzz? Turns out, yeah. For this week's Trendrr charticle -- a collaboration between Advertising Age and social-media tracking service Trendrr -- we decided to pit the latest Apple gadget against MTV's most popular show. Results of the smackdown:
- Over the past 30 days, the term "iPhone" (we also counted "iphone4" in the total) has averaged around 95,000 tweets a day. Yesterday, iphone/iphone4 peaked at 208,696 total Twitter posts, with 38,230 tweets in the peak hour.
- We also tracked "Verizon," which, over the past 30 days, has averaged just 4,000 tweets a day. Yesterday, 114,228 tweets name-checked the company, with a one-hour peak of 31,358.
- MTV's "Jersey Shore," interestingly, has averaged roughly the same baseline as Verizon over the past 30 days -- around 4,000 tweets a day -- but surged to a one-day peak of 110,316 tweets Jan. 6, when the third season premiered. The one-hour peak that day: 33,966 tweets (which actually outdid Verizon's one-hour peak upon the launch of the Verizon iPhone).
- The show, by the way, shows no sign of losing momentum. As TVbytheNumbers.com reports, the third-season premiere drew 8.45 million viewers -- "38% above the viewership (6.1 million viewers) for the late-October season finale and MTV's most-viewed series telecast ever. It drew a 4.2 adults 18-49 rating, up 35% from the 3.1 adults 18-49 rating for the late October finale. That crushed the 18-49 ratings for everything on broadcast at 10 p.m. that night."
- When we grouped together the various "Jersey Shore" terms used on Twitter -- including, most notably, "Snooki" -- tweet volume Jan. 6 surrounding the show totaled 208,304. A roll-up of terms associated with yesterday's new iPhone launch yielded 350,290 tweets.
- Trendrr's sentiment analysis -- which uses machine logic to map words against the feelings they are typically meant to convey -- shows sentiment on Twitter surrounding the Verizon iPhone launch to be about 56% positive and 14% negative (and the rest neutral). Twitter's "Jersey Shore" fans, meanwhile, are unabashedly delighted by the guilty-pleasure TV show, with Trendrr's sentiment analysis showing an astronomical 73% positive rating.
- In the past 24 hours, an estimated 69% of tweets mentioning Verizon and 67% of tweets mentioning iPhone/iPhone4 came from men. During the same time period, an estimated 60% of tweets about "Jersey Shore" were generated by women.
- This might be a good time to remind everyone of the existence of various "Jersey Shore" mobile games and apps, including "Spread Snooki" for the iPhone ("Instantly add Snooki to any of your photos, and share!") in the iTunes store -- from whence the photo shown here (complete with balloon caption) comes. A bargain at 99 cents!
|Recent hourly tweet volume for the iPhone (red), Verizon (orange) and 'Jersey Shore' (green).|
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.