In our favorite "Colbert Report" segment of the week, Stephen Colbert reveals why he's so excited about what the media has been calling "the Great Kate Wait" -- anticipation over Kate Middleton giving birth. This bit appeared in Tuesday night's show, when Colbert noted that "Kate the Great is three days late! I just can't wait for her to dilate!" Now she's six days late! OMG OMG OMG!
Then again, maybe Kate's due date is actually today?
P.S. For another (somewhat less hilarious) take, see my colleague Emma Hall's report: "Marketers and Weary Media Step Up Royal Baby Watch."
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.