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Jonah Peretti & Co. Get Owned: Watch the 'Wolf of BuzzFeed' Spoof Trailer

Based, More or Less, on a True Story

By Published on .

Our Clip of the Week is the "official trailer" for a movie that doesn't exist -- but that we kind of wish did. "The Wolf of BuzzFeed" is, of course, a play on "The Wolf of Wall Street," but the actual target of the spoof is the link-baiting site founded by viral-media mastermind Jonah Peretti.

Instead of Leonardo DiCaprio as stockbroker Jordan Belfort pumping dubious equities, we've got Matthew Broussard as Peretti cynically manipulating the internet -- by seducing hapless Facebook users with numbered lists about cat pictures, nostalgia and whatnot. (Brad Woolf is the actor who nails the Jonah Hill/Donnie Azoff part.) Half Day Today is the comedy troupe behind this production.

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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