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MediaWorks TV

Watch the Apple-esque Video Intro for Google Chromebook 'Computer-Like Object'

In 110 Seconds, All You Need to Know About The Strange New Leasable Thing That Search Giant Insists Is 'Not Really' a Computer

By Published on .

Google's Chromebook laptops are a hot topic today -- "Chromebook" is a Top 10 Trending Topic on Twitter right now -- as details spread about when you can buy them (June 15), who's making them (Acer and Samsung) and the leasing plans ($28 per month for business users, $20 per month for educational institutions). You can get much of the basic information at Google's Chromebook microsite, but the best way to get a quick take on what makes the Chromebook so revolutionary is to watch Google's 110-second video product intro, embedded below.

It puts you in familiar, Apple-esque territory with its sprightly music, use of white space, gentle wit and comforting guy-next-door voice-over. The main difference: The product shot is almost an afterthought; playful pictograms and cheery animated typography dominate the video.

Bartle Bogle Hegarty was the lead creative agency, with Buck.tv for animation and Antfood for music, Google said.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.

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