If you haven't seen it yet, here's a hilarious parody commercial titled "The First Honest Cable Company" that you'll totally relate to. (Unless you're a highly paid executive at a cable company. But even then you still might.) It was posted on YouTube last Tuesday by Extremely Decent Films, but it only really went viral over the weekend, adding more than a million views between Saturday and Sunday, for a total of 1.7 million as of this writing.
With its twee soundtrack, perky pitchman and jazzy typographic animations, the faux spot nails the aesthetic of cable-and-internet-provider commercials, but takes a quick, dark turn with some blunt talk.
NOTE: The video includes a bit of strong language -- including a "f*ck you" at the 0:17 mark -- so if you're watching this in an office setting, maybe wear your headphones.
Credit where credit is due:
Director (and perky pitchman): Nick Smith; writers: Nick Smith and Brendan Rice; cinematography: Joey Rassool; graphics: Brendan Rice and Mikey Caro; animations: Mikey Caro.
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.