In a bid to humanize her political brand in the face of sinking polls, Mrs. Clinton wisely chose to sit down with the nicest host on TV -- and it paid off. "The Tonight Show" has broken up her appearance into multiple short YouTube clips -- all the better for social-media sharing -- with the first, titled "Donald Trump's Phone Call with Hillary Clinton," most likely go viral. It features a cleverly scripted split-screen phone call between Mrs. Clinton and Jimmy Fallon's excellent Trump (with, as always, perfect hair and makeup) that turns into something of an impromptu debate on the issues:
In "Hillary Clinton Impersonates Donald Trump," she does just that (sort of) -- and even lets Jimmy Fallon touch her hair (after discussing The Donald's questionable 'do):
In "Hillary Clinton Has a Good Time Watching Donald Trump's Campaign," she imagines a Trump presidency:
In "Hillary Clinton Explains What's in Her Classified Emails," she insists that "nothing that was sent at the time or received was secret" -- and then discusses the selfie she recently took with Kim Kardashian:
And in "Rapid-Fire Interview with Hillary Clinton," she and Jimmy talk about parenting along with a few elements of her campaign platform:
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.