$46.8B Record U.S. agency revenue in 2015
At 2:45 President Obama jokes about CNN's blanket coverage of Malaysia Airlines Flight 370, then right after that, at 3:22, he jokes about MSNBC's tiny audience. Then, at 3:41, he mentions his recent appearance on Funny or Die's "Between Two Ferns" as a way of setting up a Colbert-esque visual gag involving Fox News "Fox & Friends" hosts.
Fox News gets it again at 7:11 -- he makes a joke about them in connection with the Koch Brothers, then adds, "Let's face it, Fox, you'll miss me when I'm gone. It'll be harder to convince the American people that Hillary was born in Kenya."
And at 12:45, he sets up a visual gag that scored one of the night's biggest laughs: Fox News hosts Sean Hannity and Mike Huckabee along with Fox favorite Rudy Giuliani pining over "new conservative darling" Vladimir Putin.
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.