You say you're looking for a beach read? How about something that 's both smart and a guaranteed crowd-pleaser? Check out the new e-book titled New York Magazine's Most Popular, a collaboration between the storied weekly and Byliner. It's subtitled "Readers' 26 Favorite Stories of the Past Five Years" -- with popularity calculated by the traffic generated on the magazine's website.
Or, if you're dead broke -- or cheap, or feeling lucky -- enter today's Media Guy Media Giveaway. You could win one of five free copies of the iOS version of the book (which you can read on your iPhone, iPad or iPod touch with iBooks, as well as on your computer with iTunes). Details below. Meanwhile, here's some of what's inside:
Sam Anderson on James Franco, Roseanne Barr on fame and addiction, Po Bronson and Ashley Merryman on (im)proper child rearing, Derek de Koff on Chantix, Steve Fishman visits Bernie Madoff in jail, David Frum and Jonathan Chait take down our two major politcal parties, Andrew Goldman on Annie Liebovitz's fall, Vanessa Grigoriadis on Lady Gaga's rise, Mark Jacobson talks to the "Lords of Dopetown," Robert Kolker on a serial killer's swath, Noreen Malone on kids today, Lisa Miller on parents today, Alex Morris on an undercover model, Jessica Pressler and Chris Rovzar on "Gossip Girl," Frank Rich on the class war, Jennifer Senior on the questionable joys of parenting, Gabriel Sherman on Roger Ailes and Fox News, Chris Smith on Jon Stewart, Daniel B. Smith questions the need for universities, Adam Sternbergh rethinks footwear, Lisa Taddeo profiles Rachel Uchitel, Benjamin Wallace-Wells on Paul Krugman, and Wesley Yang takes on Asian stereotypes.
THE FINE PRINT: To enter the random drawing in this informal Media Guy Media Giveaway, send me an email with "New York Magazine's Most Popular ebook" in the subject line. Entering more than once will not increase your odds. You have until Aug. 9 to enter (the cut-off is the end of the day at 12 midnight ET). You must be 18 or older. If you're one of the five randomly-selected winners, you'll receive an iTunes code redeemable for a copy of the e-book that can be read on an iPhone, iPad or iPod touch equipped with the iBooks app; the e-book can also be read on your computer with iTunes. Winners' names will be listed on AdAge.com.
Full disclosure: I was a longtime editor and writer at New York Magazine. I no longer have a business or editorial relationship with it -- though I remain a big fan. I had nothing to do with the making of this book.
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.