You've seen the "Goats Yelling Like Humans -- Super Cut Compilation" that's gone viral, right? Well, something's happened to make it even more magical: Somebody created a duet between one of the goats and Taylor Swift (see below). When I spotted it (via Reddit) on Friday, the day it was first posted to YouTube, it had a few thousand views. By the time I thought to tweet it on Saturday, it was up to a few hundred thousand. By Sunday afternoon around 2 p.m. ET, it surpassed two million views. By Monday afternoon it hit five million.
Here I'll note that a couple weeks back I published a post titled "Please, for the Love of God, Nobody Make a Harlem Shake-Themed Commercial!" That didn't work out so well, so I'm going to try a little reverse psychology and say -- indeed, shout -- HEY, EVERYBODY STOP WHAT YOU'RE DOING AND MAKE A YELLING-GOAT DUET VIDEO RIGHT NOW! Just like Taylor Swift did! (OK, technically it was done without her involvement, but I still think it'll do wonders for her fledgling career.)
Actually, you know what? I take that back; that wasn't a reverse-psychology ploy. I really do want everybody to start doing yelling-goat duet videos. In fact, I'll give $20 -- in small, unmarked bills -- to the first ad agency that lets me know they've created a yelling-goat commercial for a client. The clock starts... now. (Offer void where prohibited by law.)
Incidentally, after I tweeted a link to the video on Saturday, a New Orleans writer named Karen Dalton Beninato -- @kbeninato on Twitter -- tweeted "Very nice, but it could use more goat." She's right! In fact, I'm going to go out on a limb here and say that "More goat yell" is the new "More cowbell."
UPDATE: Elsewhere in YouTubeland, "Living On a Prayer (Goat Edition) -- Bon Jovi" just surpassed 300,000 views.Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.