Wix.com's "#StartStunning" campaign, anchored with a commercial during Super Bowl 50 on Sunday night but including multiple teasers and the full ad's release online on Feb. 3, has accumulated more video views than the efforts of any other Super Bowl advertiser, according to Visible Measures.
Hyundai, Doritos and Amazon were close behind:
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.